More Demi Moore
In each of the subsequent two years, Moore made follow-up cover appearances on Vanity Fair, the first of which propelled Joanne Gair to prominence as a trompe-l'œil body painter.
[7][8] In 1990, she had starred in that year's highest-grossing film, Ghost, for which she was paid $750,000, and she had earned $2.5 million for 1991 roles in The Butcher's Wife and Mortal Thoughts.
[12] Samuel Irving Newhouse, Jr., chairman of Conde Nast Publications, was very supportive of the cover despite the potential for lost sales.
Tina Brown, Vanity Fair editor, quickly realized that there would be harsh backlash for regular distribution of the magazine; the issue had to be wrapped in a white envelope with only Moore's eyes visible.
[16] Leibovitz' candid portrayal drew a wide spectrum of responses from television, radio, and newspaper personalities and the public at large ranging from complaints of sexual objectification to celebrations of the photograph as a symbol of empowerment.
However, many took offense and the cover drew unusually intense controversy for Vanity Fair in the form of ninety-five television spots, sixty-four radio shows, 1,500 newspaper articles, and a dozen cartoons.
[20] A year later, Moore still did not understand the controversy that caused photos of a naked, pregnant woman to be viewed as morally objectionable.
[22] The photograph was parodied on several occasions, including the computer-generated Spy magazine version, which placed Willis' head on Moore's body.
It also ruled that the ad differed from the original "in a way that may, reasonably, be perceived as commenting, through ridicule on what a viewer might reasonably think is the undue self-importance conveyed by the subject of the Leibovitz photograph.
[27] In the Demi's Birthday Suit August 1992 issue of Vanity Fair, Moore was shown on the cover in the body painting photo by Joanne Gair.
[30] Other celebrities have since posed nude or semi-nude while in advanced pregnancy, including Christina Aguilera and Britney Spears whose billboard advertisements led to great controversy.
[36] By the time Linda Evangelista appeared pregnant (and clothed) on the August 2006 cover of Vogue, pregnancy was not the emphasis of the story.
[37] However, even at the end of 2007 appearing bare-bellied and pregnant on the cover of a magazine, as Aguilera did for Marie Claire, was still considered a derivative of Moore's original.
[32] When Melania Trump appeared in American Vogue, she held in esteem as a model of maternity fashion by Anna Wintour.
The cover features She-Hulk, a character known for breaking the fourth wall and parodying pop culture, in the same pose as Moore with a green beach ball in place of the baby bump, while telling the reader "It's not fair to accuse me of vanity!
[43] Marvel parodied the photo again on the cover of Quasar #29 in December 1991; this time with Wendell Vaughn posing as pregnant with the tag line: "Momma never said there'd be days like this!
"[44] In 2006, graffiti artist Banksy used a Simpsons-like character to replace Moore's head for a promotion in Los Angeles, California.
