Soon after Mario Morelli began making ice cream, which he sold from a bicycle in Scotland and Northern Ireland.
In 1932 Morelli opened an ice cream parlour and cappuccino bar on the seafront in Broadstairs, Kent.
Marino Morelli, while continuing the Gelato business, also focused on building what was at the time the biggest private coffee chain in the UK (with over 30 units), a bakery and sandwich factory.
The parlour served more than 20 flavours, made in front of the customer and a variety of ice cream sundaes, which are still produced in Broadstairs, London and the many franchised units around the world.
She has since built the international franchise arm of the business which has recently seen the sale of Marka PJSC, a retail start up listed on the Dubai Stock Exchange, of the UAE franchise operations of Morelli's Gelato for US$8.4million,[12] with plans to expand by opening 17 additional Morelli's gelato stores in the MENA region by 2020.