[3] In his original incarnation, Edge was the president of the Galaxy Broadcasting System (owners of television station WGBS), a media corporation that eventually bought the Daily Planet.

Edge was in many ways a stereotype of a ruthless capitalist, intervening in the Planet's homey atmosphere and challenging the authority of the somewhat older Perry White, but he was a decent man who had moments of good-heartedness and maintained reasonably friendly relationships with most of his employees, including Clark Kent.

This move added several TV co-workers to the Superman supporting cast, including fretful producer Josh Coyle, sports broadcaster Steve Lombard,[4] weather forecaster Oscar Asherman, and co-anchor Lana Lang (who had been one of Clark's childhood friends in Smallville).

As one of the wealthiest men in Metropolis, Edge was a major political figure in the city and frequently encountered Superman, the subject of many of his network's news stories, whom he, like most others, failed to realize was also Clark Kent.

[5] For example, this clone attempted to have Jimmy Olsen, the Guardian and, incidentally, a random Daily Planet employee named Goody Rickels, a Don Rickles lookalike, murdered as part of a cover-up.

[7] When DC continuity was rebooted after the Crisis on Infinite Earths, Edge remained president of WGBS, but his ties to the Planet and friendship with Superman were retconned away, and he was genuinely connected to Intergang.

Morgan Edge appears as a powerful and self-centered media mogul and the new owner of the Daily Planet, he is seen as the sponsor of the Challengers of the Unknown program before they all leave due to his ruthless business strategy.