Unlike its crosstown rival Damm, Moritz markets itself as the only beer brand in the world whose labeling is entirely in the Catalan language.

Initially, Trautmann used Maurer's brewery, located in the Raval district of Barcelona, on the Carrer del Portal de Santa Madrona.

[6] By 1864, the company moved to a larger facility at the nearby Ronda de Sant Antoni, outside the city's walls, which eventually included the "Cervecería Moritz" beer-hall.

The former factory building on the Ronda de Sant Antoni was renovated by Jean Nouvel,[8] and now houses the company's offices, a beer museum, a small showcase brewery, and a tasting bar.

In 2009 the company reopened the famous Bar Velódromo in Barcelona and in 2011 reopened the Moritz Factory, with a modernization project carried out by the Frenchman Jean Nouvel, also responsible for other works in Barcelona such as the Agbar Tower,[9] with a microbrewery where fresh unpasteurized beer is brewed, a brewery-restaurant, the Bar-à-Vins, multipurpose conference rooms and the M-Store, a Moritz product store.