The show premiered as Midday Call on February 4, 2002, offered a clear focus on real-time market coverage at the heart of the trading day.

Previous programs shown in the same time slot were The Money Wheel with Ted David and Martha MacCallum (who later joined Fox News Channel) and Market Watch.

On February 3, 2006, Ted David, who had co-anchored Morning Call with Liz Claman since 2003, left the program while being promoted to senior anchor at CNBC Business Radio.

She was joined on location at the NYMEX by Sharon Epperson on the day the weekly crude oil, gasoline, distillate, and natural gas inventories report were released by the EIA.

As of July 19, 2007, this program (which was later renamed The Call, as mentioned above) is no longer broadcast on CNBC Europe apart from on European market holidays and during daylight saving time.