Morphsuits

Offering over 80 different designs, it was founded by brothers Ali and Fraser Smeaton and their flatmate Gregor Lawson.

At the event, the friend became somewhat of a celebrity, being bought drinks and posing for hundreds of pictures.

[3][5] Balancing their day jobs and the company meant "a lot of 2 a.m. finishes" while running their business.

[5] The company received a boost to its sales when the 2009 British Lions tour of South Africa, at which eight fans wore red Morphsuits, was covered extensively by sports journalists and photographers.

[8] As of April 2013, the company stated it expected MorphKids to outstrip the parent brand four-fold.

[4] In October 2012, Morphsuits launched their first licensed design, featuring Saban's Mighty Morphin' Power Rangers;[9] the company claims the costumes were the "best-selling item" in their history.

[2] The company sold an initial order of 100,000 Morphsuits to retail chain Party City.

[9] One September 2012 article cited AFG in employing 21 staff at five sites worldwide, but did not clarify if they were direct or outsourced.

[15] In July 2012, Business Growth Fund invested £4.2 million in AFG,[4] the size of its stake was unannounced, but their firm generally takes between 10% and 40% of the share capital.

[17][18] Gregor Lawson has spoken at seminars about technology and business, about their use of Facebook and e-commerce.

[12] Being one of the earliest brands to court a general market, the terms "Morphsuits" and "morphs" are regularly applied to events related to any sort of zentai suit.

Three people wear Morphsuit costumes. These cover their entire bodies in one colour each: orange, red, and purple. Essentially rendered as a silhouette, they are jumping in front of a white backdrop.
Three people in Morphsuits jump for a photoshoot.
UK-based Remix Monkeys, in 2011. The group used Morphsuits in their street dance routines.
Three people in spandex costumes, covering their bodies head-to-toe, pose with their torsos turned upside-down, hands through their legs. Along their buttocks, the costume clearly reads the "Morphsuits" name brand.
The Morphsuits branding is on each costume, advertising the company.