The JE was formally unveiled on 13 November 2019, with production originally announced to commence in 2021 with an expected price of around £60,000.
The company's CEO is Dr. Qu Li who was criticised for her involvement in the collapse of the MG Rover Group.
[3] Her company briefly took over the LDV Group before selling it to China's SAIC Motor.
"[1] The JE is powered by a rear-mounted electric motor and a 60kWh lithium-ion battery pack.
A glimpse of Leaf's dashboard can be seen in one of the videos; the start button is visible in the BBC "Road travel show" - Wales episode[citation needed]