The studio became recognized for their animated films, progressive hiring practices and developing corporate branding packages for various companies.

[2] While at Goldsholl Design & Film Associates, Mort created iconic logos and packaging for Motorola, Vienna Beef, Peace Corps, Alcoa and Brach's Candy, just to name a few.

The playtime in design is the most joyful experience––the wasted moments in scribbles, dribbles and scratches that formulate vague thoughts into ideas and dreams into action.

The big dreams about the great work of art can too easily be dissipated in the practicalities of solutions, clients, markets, statistics, sales, function and committee decisions.

"[4] Former employees of Goldsholl Design & Film Associates include: DeWitt Beall, David Blumenthal, Wayne Boyer, Tom Freese, Larry Janiak, William Langdon, Byron Grush, Paul Jessel, James Logan, Susan Keig, Thomas Miller, Fred Ota, John Weber and John Siena.