Haas, an avid outdoorsman, gained inspiration from the natural twigs, leaves, and dirt in the woods.

He named it Mossy Oak, gathered up a handful and decided to find someone who could print a fabric resembling this.

[1] In 2000, the apparel operations for Haas Outdoors, Inc. were acquired by Russell Brands for an undisclosed amount.

[2] Founded in 2007, Mossy Oak Nativ Nurseries is headquartered in West Point and grows and sells trees for landowners.

[3] Mossy Oak Gamekeeper Kennels breeds and trains Labrador retrievers in West Point, Mississippi.