It was created by Happy Trails Animation's Andy Collen and is designed to tease moviegoers into watching the film.
[4] It is based on the movie's poster, featuring Elliot Page's character, Hayley Stark, bouncing on a trap.
Mosters for Jaws, Planet Terror, Hanna, Saw IV and Angels & Demons were released later the same day on the site.
Some of the animated posters also feature Easter eggs specific to the movie.
[6] They are also designed to give moviegoers a teaser with regards to the movie[4] Other movies that have used motion movie posters as part of their marketing campaigns include the 2010 remake A Nightmare on Elm Street, [7] Martha Marcy May Marlene,[8] Now You See Me,[9] The Wolverine,[10] the 2013 remake of Carrie,[11] and for the TV series American Horror Story.