It was founded in 1979 by Ian Fairservice,[1] and today has offices in Abu Dhabi (the capital of the UAE) Saudi, and London.
The company was established with the launch of Whats On,[2] the first English language magazine in the Persian Gulf region.
The magazine’s primary readership was budding tourists and the UAE’s expat community.
Today, Motivate Media Group publishes a variety of magazines, including Emirates Woman, Gulf Business, Campaign Middle East, and Business Traveller Middle East.
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