Moto-Ski

Les Industries Bouchard began manufacturing Moto-Ski snowmobiles in 1962, and the orange machines from the south bank of the St. Lawrence River earned a reputation for durability.

The famous “Tougher Seven Ways” ad campaign enhanced that reputation with commercials that featured a Moto-Ski on a roller coaster and another one bouncing along a bone-dry rocky creek bed.

However, big yellow decided to operate Moto-Ski as a separate division that would stand on its own in the increasingly turbulent snowmobile industry.

[1] The Moto-Ski Capri was a two-passenger sled that was available with single and twin cylinder two-stroke engines of 292 to 440 cc (17.8 to 26.9 cu in) displacement and rated up to 35 horsepower (26 kW).

It wasn't as powerful as the Zephyr, but could reach speeds of 75 mph (121 km/h) In 1973 Moto-ski brought to the market their first models with the engines mounted low in the bellypan for a lower centre of gravity.

In 1969, Maine country music performer Jud Strunk recorded a promotional 45 rpm single for the Moto-Ski Snowmobile Company (Les industries Bouchard).