It maintained a strong position in automotive and action sports media, publishing a variety of magazines including Motor Trend, Hot Rod, and the Transworld titles.

[3][4] In September 2012, it was announced that Source Interlink Media (SIM) made a strategic investment in San Francisco technology company CoverHound to power its insurance searches.

[7] The Skateboarder announcement was followed by the closure of other publications, such as Modified, Mini Truckin', Bound By Ink, GEEK, and Law of Attraction, in January 2014.

[15] TEN CEO Scott Dickey described this community as "underserved and starved for premium video content" while positioning the SVOD service as "The Netflix for Gearheads.

[18] On August 3, 2017, Discovery Communications announced it would acquire a majority stake in TEN, and contribute its automotive-oriented cable network Velocity into the company.

The venture's goal is to create a larger, multi-platform presence for the company's brands, with a particular emphasis on direct-to-consumer streaming products.