The name is derived from the idea that this type of voter lives on a modern housing estate, with easy access to the motorway network.
[2] According to an article in The Observer from February 2010, the term "Motorway man" has been used to describe "childless, youngish voters who live in modern homes close to the main motorway networks, the less environmentally attractive pockets of England where planning permission for new developments is often easier to obtain.
"[3] On 22 January 2010, the Financial Times defined Motorway man as "aspirational, materialistic and car dependent.
[1] The MOSAIC database, which divides the British population into different sections, and is used by the United Kingdom's three main political parties, Labour, the Conservatives and Liberal Democrats, portrays Motorway Man as "exerting vital influence in marginal seats across southern England".
[2] Among the constituencies where "Motorway man" is thought to reside include: South Derbyshire, North West Leicestershire, Broxtowe, Loughborough, Kingswood, Warwick and Leamington, Worcester, Telford, Rugby, Nuneaton, Tamworth, Stafford, Bolton West, Chorley, West Lancashire, Milton Keynes North and Milton Keynes South.