Ashland is dedicated to providing an outstanding alpine recreation experience for people of all ages and skill levels.

During the 1950s, the mountain was a popular destination for local back country ski enthusiasts, some of whom built the lodge and one lift in 1963.

It includes a ski lodge, the Ariel chairlift, a T-bar lift, and a rope tow on the north face of the mountain.

In 1991, Harbor Properties announced its intention to move the chairlifts to its primary operation, Stevens Pass in Washington and close Mt.

Money for the purchase came from donor restricted contributions and a grant from the Oregon Economic Development Fund channeled through the City of Ashland.

The city then engaged Mount Ashland Association (MAA), a newly formed non-profit corporation, to maintain and operate the ski area.

Ashland had a series of legal disputes regarding the nonprofit's plans to expand capacity and renew infrastructure.

Ashland hosted the Oregon Interscholastic Racing Association high school state championships.

Ashland became the first STOKE certified ski area in the world,[4] a certification program for sustainably operated tourism sites.

Ashland added several hundred spaces in its parking lot and began installing snow fencing on the mountain, as well as beginning several trail widening projects.

Ashland completed several of the projects in the master plan including snow fencing, trail widening, and utility upgrades.

In 2023, the ski area announced the construction of the Lithia Chairlift, part of the mountain's expansion plan.

The southernmost stretch of the Pacific Crest Trail in Oregon skirts the south and east sides of the mountain.

Ashland lodge is open in the summers, offering food and beverage services as well as special events.