It is currently the UK's best-selling mountain bike magazine,[citation needed] with a circulation of 23,322 (ABC: Jan – Dec 2021).

In 2014, former owner Future plc sold all its sports and crafts titles to Immediate Media Company, including the MBUK title (Future later reentered mountain biking segment via its acquisition of TI Media, owner of competitor Mountain Bike Rider in 2020).

MBUK covers all mountain biking disciplines; trail riding, downhill, cross-country, dirt jumping, trials, free-riding and 4X.

Along with co-sponsors such as Nike, Santa Cruz, and Fox Racing, the magazine operated a professional mountain bike team from the mid-1990s until the mid-2000s.

The team included riders like Steve Peat,[4] Scott Beaumont,[citation needed] Rob Warner,[5] and Will Longden,[6] competing in the UCI Mountain Bike World Cup.