[2] The e-commerce company opened its first retail location, Mountain Rose Herbs Mercantile,[3] in 2016 in downtown Eugene, selling organic botanicals and DIY supplies.

She continued to run Mountain Rose Herbs from her Humboldt County, California home, filling orders by mail.

He obtained organic certification for the company, and built the first Mountain Rose Herbs website to sell products online.

[6] In 2001, Shawn Donnille became a part owner and the business moved to Pleasant Hill, Oregon to be closer to the company's farm operations, wild harvesters, and processors.

[12] In 2013, Shawn Donnille was a recipient of a 20 under 40 Award, for helping to "foster growth from an ‘out of the garage’ operation into one of Eugene's largest and most dynamic employers.

[14] In January 2017, Mountain Rose Herbs purchased the assets of Eugene herbal products company, Terra Firma Botanicals.

Additionally, the company provides educational podcasts called Herbal Radio[21] and how-to videos on YouTube.

[23] In 2015, Mountain Rose Herbs and Oregon Tilth presented a free Organic Land Care Peer Learning Session for landscape professionals.

The company partners with the state of Oregon, federal government, and nonprofit agencies to work on projects primarily focusing on local riparian ecosystems, stream health, and fish habitat.

Most products are certified organic, all packaging is environmentally friendly, bottles and labels are made from post-consumer plastics and paper, tea boxes are compostable, and printing is done with soy-based inks.

[31] In 2015, Mountain Rose Herbs installed over 100 photovoltaic solar panels to generate electricity for the main facility in Eugene.

Over the expected 35-year lifespan of the system, it is anticipated to offset 470 tons of CO2, which is equivalent to the conservation of 10,980 trees or 48,170 gallons of gasoline.