Upon licensing copies of both games, the pair realised the potential of their hobby, but it wasn’t until 2003 that Mousebreaker.com was popular enough to be the only source of income for them and they began to work on the website full-time.
The move saw Mousebreaker become part of IPC’s Ignite division, aimed predominantly at the 18-24 male demographic, and home to publications such as Nuts, Loaded and NME.
[5] Mousebreaker is best known for its sports and topical games, with titles such as Aporkalypse Now,[6] Spank the Banker,[7] Fat Cat Cashback [8] and 'Bad Adebayor', getting attention from mainstream news outlets.
Their sports section remains their most popular area however, and the site’s sheer number of football games has ensured the two are widely associated.
[11] In November 2009, it was announced that Mousebreaker had entered into a partnership with CobraMobile to bring some of its titles to the iPhone and iPod Touch through the App Store.