In MovieStarPlanet, the players take over the role of a movie star avatar, which can be customized in various ways by buying clothes or room decorations.

[8] In 2007, Claus Lykke Jensen and his partner, who were at the time students from the University of Copenhagen, envisioned the initial idea for MovieStarPlanet.

The same year, when his partner left the project before the business took off, Jensen became the sole founder of the development company.

[22] Leslie Crenna from Common Sense Media has rated the website as suitable for users who are 16 or older, and has stated that the "content and privacy issues raise way too many red flags for even savvy Internet users",[23] while Online Safety UK has rated it as suitable for kids who are 9 or over, with "added caution from parents".

[24] Dana Anderson from Common Sense Media, reviewing the mobile version of the game, also rated it suitable for people aged 16 or older, stating "this app is too simplistic for teens' meaningful use, and the content is not appropriate for younger kids", along with stating that it "also reinforces messages about consumerism and appearance that parents may not want to reinforce.

[26] MovieStarPlanet has stated that they are cautious of kids' online safety, and has been certified by COPPA's kidSAFE Program.

[27] Their head of safety, Vernon Jones, attended the Global Digital Citizenship Conference in 2013 at Melbourne.