The corporate motto was "Going places other film magazines fear to tread".
The Moving Pictures brand began publishing in 1989 at the Cannes Film Festival and Market.
The prototype for the new magazine was launched at the 2004 Cannes festival, expanding coverage and distribution to a wider audience.
[2] The magazine, which celebrated its fifteenth anniversary in 2005, was published by the Maitland Primrose Group.
[1] In 2007 Jay Milla was named by the Maitland Primrose Group as the publisher of the magazine, which was based in Los Angeles.