Mr. (pronounced Mister; previously known as White Noise) is a Hong Kong pop rock band.

They debuted in 2008 under Universal Music Hong Kong[1] with the eponymous EP Mister[2] and have since released nine full-length studio albums.

The band won various year-end awards, including the Group Silver Prize at the 2008 Ultimate Song Chart Awards On 3 September 2009, the band released their first studio album, If I Am... Singles from the album included "Swing" (搖擺), "If I Were Eason Chan" (如果我是陳奕迅), "Forest", and "Mr. Tam", a duet with Alan Tam.

"If I Were Eason Chan" helped Mr. gain popularity in Hong Kong, topping three music charts and earned multiple year-end awards.

To promote their upcoming studio album, New Beginning, "What R We Fighting 4", "Sense of Direction" (方向感), "A Love Song" (一首情歌) were released as singles.

On 4–5 January 2013, Mr. headlined their third major concert, New Beginning Live at the Hong Kong Coliseum.

[13] The band stayed in Taiwan for ten months to work on their first Mandarin album Fly (飛行的一百個理由).