Mr Sheen

Mr Sheen is the brand name of a range of cleaning materials, mainly floor and furniture polish, created in Australia in the 1950s by Samuel Taylor Pty Ltd.[1] An aerosol, the product uses a combination of silicones, waxes and solvents and is currently manufactured by Reckitt.

[1] The Mr Sheen character and branding, despite numerous revamps, has a high level of recognition amongst consumers, so much so that the company has been able to go for periods of time without even advertising the product, such as in the early 1990s.

[1] The popularity of Mr Sheen received a large boost when the advertising agency Hansen Rubensohn developed both a jingle and a character for the product in the late 1950s.

[1] The Australian character (supposedly modeled on one of Samuel Taylor Pty Ltd's employees at the time) was created by Vic Nicholson and Brian Henderson as a smiling, rosy-cheeked, short bald man with spectacles in a black suit (voiced by Ross Higgins); a jingle based on Mister Gallagher and Mister Shean was created at the same time by Bob Gibson and Jimmy White.

The British version of the character is a cartoon caricature of a First World War biplane pilot (originally voiced by Willie Rushton in the television advertisements) who flies around the house on a dusting cloth cleaning tables, banisters and television sets, using the slogan "Mr Sheen shines umpteen things clean".