The series depicts a story of a single mother, Fazilet and her two daughters, Hazan and Ece.
Fazilet is eager to improve her family's financial and social standing by pushing her younger daughter Ece into a competition of fashion and modelling.
Fazilet's older daughter Hazan works as a fitness trainer and has strained relationship with her mother as she is against her financial ambitions.
However while working as a fitness trainer, Hazan falls in love with a spoiled rich man (Sinan) and their relationship changes both families lives forever.
Ece, the younger sister, is a high schooler, that follows her mother dictates is in love with neighbour Yasin since young.