Iman Vellani stars as Kamala Khan, with Matt Lintz, Yasmeen Fletcher, Zenobia Shroff, Mohan Kapur, Saagar Shaikh, Laurel Marsden, Azhar Usman, Rish Shah, Arian Moayed, Alysia Reiner, Laith Nakli, Nimra Bucha, Travina Springer, Adaku Ononogbo, Samina Ahmad, Fawad Khan, Mehwish Hayat, Farhan Akhtar, and Aramis Knight also starring.

[1] Recurring in the series are Jordan Firstman as school counselor Gabe Wilson,[24][16] and Anjali Bhimani and Sophia Mahmud as Aunties Ruby and Zara.

[25][26] Additional guest stars include Ali Alsaleh and Dan Carter as Aadam and Saleem, members of the Clandestines who wield a golden mace and powered whip, respectively;[16] and Vardah Aziz and Asfandyar Khan as Kamala's cousins Zainab and Owais, respectively.

[11]: 2 In addition to Ali, writers for the series include Kate Gritmon, Freddy Syborn, A. C. Bradley, Matthew Chauncey, Sabir Pirzada, Fatimah Asghar, and Will Dunn.

Feige explained that the Inhuman source of her abilities in the comics did not "match" with the timeline and events of the MCU, so her powers were adjusted to be related to her Pakistani heritage.

[51] The change to Kamala's powers was not part of Ali's initial pitch and arose as a group decision to align the character with what had been established in the MCU.

[37] Ms. Marvel features a love triangle between Kamala, Bruno Carrelli, and Kamran, which was toned down during the writing process because Ali did not want audiences to believe it was the dominant storyline.

Ali looked to the film Captain America: The First Avenger (2011), which occurs at the end of World War II, to see how she could tie in the real-life events of the partition to what had been established in the MCU.

Ali explained that much of this was unable to be put into the final version of the series due to the COVID-19 pandemic and other time constraints,[57] with the stories for the Clandestines and the Red Daggers having to be "truncated".

[2] Her aunt had forwarded her a casting call for the role, which led to Vellani submitting a self-tape before being asked to audition at Marvel Studios' offices in Los Angeles.

[68][17] Fawad Khan said he was part of the cast in December 2021,[69] appearing as Hasan,[20] and Mehwish Hayat was reported a month later to also have a role in the series,[70] as Aisha.

[75] In March 2022, Anjali Bhimani was revealed as auntie Ruby,[76][25] a recurring role, after previously appearing in the Marvel Television series Runaways.

[22] Brie Larson makes an uncredited cameo appearance as Carol Danvers / Captain Marvel in the series finale's mid-credits scene.

[96] Conversely, Gerasimova called the reshoots "pretty massive" because there was "quite a big script restructuring, and a lot of episodes were reshuffled", which resulted in the need to build new sets in Atlanta.

[99] Karpman said she immersed herself in Kamala's "rich musical heritage",[100] and wanted to give the character "the kind of dignity and presence of every other major Marvel superhero" while acknowledging her cultural background.

The South Asian elements were achieved by a number of artists who played the sarangi, sursringar, bansuri, and mridangam, recording remotely in India and Pakistan, alongside featured soloists, violinist Raaginder and vocalist Ganavya Doraiswamy.

These sounds were combined with a 70-piece orchestra that recorded every week at Synchron Stage Vienna, along with other production and processing elements; an eight-voice choir of South Asian singers added for the fifth episode score.

[101][102] A first look at the series with early footage, testimonials about the impact the character has had, and clips of Vellani's audition was shown at Disney's Investor Day in December 2020.

Josh Weiss at Syfy Wire called it "absolutely priceless" seeing the exact moment Vellani learned she had been cast as Kamala.

[108] Linda Codega at Gizmodo said the trailer was "as adorable, fun, and exciting as the comics[, full] of absolutely excellent directorial decisions" and that the series looked like "a tone-perfect mashup of Scott Pilgrim vs.

[15][110] A Fan's Guide to Ms. Marvel, a documentary short featuring an exclusive look at the production of the series and interviews from the filmmaking team and Vellani, was released on Disney+ on June 1, 2022.

[113][114] QR codes were included in the first four episodes linking viewers to a website to access free digital comics featuring Ms. Marvel that updated weekly;[115][116] this followed a similar program that happened with Moon Knight.

[120] In August 2021, Matt Webb Mitovich of TVLine felt it was "very safe to assume" Ms. Marvel would premiere in early 2022,[121] with it confirmed the following month to be moving to 2022.

[128] Whip Media, which tracks viewership data for the more than 21 million worldwide users of its TV Time app, calculated that Ms. Marvel was the most anticipated new television series for June 2022.

The website's critics consensus reads, "Ms. Marvel is a genuinely fresh addition to the MCU—both stylistically and substantively—with Iman Vellani ably powering proceedings with her super-sized charisma.

[136] The first two episodes were given to critics to review the series ahead of its premiere,[137] with Destiny Jackson at Empire feeling the series was able to balance the comedic and dramatic moments, with "witty visual gags and well-rounded, warmly funny, instantly likeable characters", adding that Ms. Marvel had "an authentic take on Pakistani-American culture; [...] the show takes admirable care in explaining the rituals and realities of life as a modern Muslim".

[138] Writing for Rolling Stone, Alan Sepinwall commented that the superhero scenes were "rarely more than functional" with a lack of energy compared to the more personal ones such as Kamala's "arguments with her parents, her and Nakia protesting the condition of the gender-segregated parts of the mosque, or her and... Kamran flirting while discussing their favorite Bollywood films".

[141][142][137] IGN's Emma Fraser compared her to Hailee Steinfeld as Kate Bishop in Hawkeye,[141] with Kathryn Porter of Paste adding that Vellani "shines" in the role and that there was "no way to explain how great she is in this other than to say that she embodies the true spirit of Kamala Khan".

[142] Mohammad Zaheer at BBC Culture called Vellani "an adorable bundle of charisma" in a role "tailor-made for her", likening her to Robert Downey Jr. as Tony Stark and Emma Watson as Hermione Granger in the Harry Potter film series.

McNair Academic High School in the city features a club called Coles Kamala Korps, which was launched in 2022 in response to anticipation for the series and The Marvels, after informally focusing on the character previously.