MuchMusic Brasil was a Brazilian cable television network and a Brazilian version of the Canadian music network MuchMusic.
Ahead of launching, MuchMusic negotiated with potential partners, to circumvent Brazilian licensing regulations that forbid foreign ownership of television stations.
On the cards were Rádio Transatlântica, owner of TV Exclusiva (Curitiba) and CBI, channel 16 in São Paulo.
Initially its lineup relayed that of the Latin American feed available on DirecTV, but would gradually introduce local content and presenters.
[1] The network launched on May 4, 2001 in Rio de Janeiro on UHF channels 44 and 49, with the channel schedule to launch in São Paulo by year-end 2001.