On 2 December 2013 Multiplay announced the Insomnia event would move to the Ricoh Arena for i51 onwards citing continued growth.

[2][non-primary source needed] The event moved again for i56 onwards, this time to the Birmingham NEC, the UK's largest exhibition centre.

The series of events, referred to as the ‘iSeries’ are sequentially numbered and run three times a year, typically with one around Easter, with the others usually hosted in August and November.

Popular segments of the festival include main stage shows by special guests, often YouTube personalities, as well as evening entertainment such as the "World Famous Insomnia Pub Quiz".

[11] Multiplay were approached by Sandbox/Survival game creators Mojang to produce their fan festival Minecon, celebrating the online world of Minecraft.

Over 2,500,000 viewers watched the proceedings with TotalBiscuit and Apollo commentating on top Starcraft 2 professional players like White Ra, Stephano and Grubby.