[3] The company was headquartered in Boca Raton, Florida but moved to Jakarta, Indonesia early in 2012 and recently announced intentions to switch to e-commerce, dropping the social networking aspect entirely.

[4] On Multiply, a user's network is made up of their direct contacts, as well as others who are closely connected to them through their first-degree relationships.

Additionally, users were encouraged to specify the nature of their relationship with one another, making it possible to share content with their entire network of closely related people, or subsets thereof including friends, family, professional contacts, and so on.

May 31, 2013 officially marked the closing of their operations after more than 9 years and 2 months following its inability to make a profit and was later dissolved and had its assets redistributed after filing articles of dissolution due to financial difficulties whilst expressing the hope that the website might reorganize, retain Jakarta, Indonesia as headquarters, and reopen as a social networking service in the future, but although plans to revive the website as a social networking services have been proposed.

[5] When business stabilized, the management began to re-open the site and to recovering hosted blogs, videos, photos and messaging.

With headquarters in Boca Raton, Florida, United States, Multiply is the second largest social network in Southeast Asia, with millions of users in the US, Brazil, India and more.

Multiply initially carried out the main function as a social network where users shared photos, blogs, videos, and others.

A blog traditionally follows a linear format (each entry rests above the other in chronological order regardless of the type of content that is included in the post).

Though it is possible to have a traditional style blog on Multiply, content could also be organized according to the type of post (text, video, photo, etc.)

[7] By organizing posts based on topic or type of media, a user can essentially create a personal web page.

Multiply also reintroduced the Marketplace and Recipes modules, which allowed users to share interests in purchases, and favourite foods and drinks.

[8] Multiply was especially flexible in that users could choose to edit their background and theme colours, but the ability to incorporate CSS makes customizing more extensive.

Blog posts on Multiply included the ability to easily change font style, type, colour or size.

Users could add reviews to their website, not only rating and explaining their view on the product but discussing it as well with friends and family.

This brought the site's initial popularity due to the ease with which people could share copyrighted digital music.

In this way, users were only alerted to posts and replies that are interesting to them, though they can switch to a "wider" view of network or group activity when that is preferred.

In addition to networking with your "real life" friends and family, Multiply also provided a way to meet and socialize with other members through groups.

Groups were categorized as Business, Computers & Internet, Cultures & Community, Entertainment & Arts, Friends & Family, Games, Government & Politics, Health & Wellness, Hobbies & Crafts, Money & Investing, Places & Travel, Recreation & Sports, Religion & Beliefs, Romance & Relationships, Schools & Education, Science & History, and Other.

[17] As Multiply expanded to include e-commerce, the announcement was made that the company was moving from its headquarters in Florida to Indonesia.

The Indonesian division filed for bankruptcy at the Central Jakarta Commercial Court, as it is no longer able to operate on May 11, 2013, and was eventually liquidated, the affair generally involves the sale of all of the company’s property (such as social networking portion) and holdings, followed by the complete dissolution and closure of the site.

[19] Upon closure, Indonesian and Philippine users were directed to local e-commerce websites, Tokobagus and Sulit.com.ph respectively, both of which later was purchased and rebranded by the OLX Group the following year.