Multivox Premier

Multivox Premier was a guitar and amplifier brand[1] of New York-based retailer/wholesaler, Peter Sorkin Music Company (Sorkin Music)[2] and its manufacturing subsidiary Multivox founded in the mid-1940s.

[3] Multivox Premier products included: guitars, amplification equipment for guitar, bass and other instruments, PA amplifiers and Hi-fi stereo amplifiers.

In modern times, many Premier amplifier models are sought after by blues harmonica players for use with their microphones to achieve a distorted and "fattened" tone, such as the Twin 8 and Model 50.

Some Premier guitars were fitted with DeArmond pickups manufactured by Rowe Industries of Toledo, Ohio.

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