Mum (deodorant)

[1] Mum was originally sold as a cream in a jar and applied with the fingertips.

In the late 1940s, an employee (Helen Diserens) developed an applicator based on the newly invented ball-point pen.

[1] In 1958, the product was launched in the United Kingdom and the Commonwealth of Nations as Mum Rollette.

[3] It is popular in Australia, Mexico, Peru, Singapore, South Africa, the United Kingdom and Venezuela.

[citation needed] In the UK Mum is made by Dendron Ltd,[4] under license from The Procter & Gamble Co.[5]