His series "Follow Me To" (''Следуй за мной''), made with his wife Natalia Zakharova,[1] went viral in 2012,[2] and the couple have since been named as top travel influencers.

In 2001, he went to England to pursue a degree in civil engineering at Imperial College London.

Osmann told FabWeb, "Photography is about capturing things other people might miss.

Osmann is best known for the "Follow Me" project that began in Barcelona, Spain in 2011 when his then-girlfriend, Natalia Zakharova,[5] became annoyed each time he kept stopping to take photos.

[7] Originally all #Followmeto photos were made on an iPhone, but recently Osmann is using a DSLR camera to have a wider field of view.