The Garden City Association (GCA), the forerunner of the Town and Country Planning Association, was created in 1899 to promulgate the movement's aims, and by 1903 a Women's League had formed, which sought specifically to provide a forum to consider the needs of a home from the viewpoint of 'wives and mothers'.
[1] Viscountess Helmsley was the leader and first Secretary of this league,[3] and encouraged other women to further the cause by talking to friends, circulating leaflets, seeking to arrange meetings and lectures, speaking to other groups, and encouraging people to buy shares in the First Garden City Ltd company, the developer and owner of Letchworth Garden City.
She published articles highlighting the work of the Women's League and argued that ‘if the women clearly understood the benefits of living in an atmosphere such as Garden City will afford, they would demand a change from the slums, and would influence their mankind and children to go and live where homes – real homes, not barracks – can be procured for less rent in a wholesome area, thus helping the children to grow up stronger and healthier in mind and body’.
[3] In June 1907 a meeting her home in Chelsea, London, concluded with the election of six Women’s League officers and herself as President,[1] [4] and it was decided to raise money to finance the building of two cottages at Letchworth.
Viscountess Helmsley was an active Conservative politician in Islington, London, chaired the National Society of Day Nurseries and was Honorary Secretary of the Women’s Institute Training College Branch for Nursing.