Apex Media includes its free weekly newspaper, 'TheWeek', to Muscat Daily subscribers each Thursday as their weekend edition.

Apex Media was founded in 1980 by Omani businessman Saleh Zakwani, who is also the current Executive Chairman of the company.

[4] Despite the relatively young age of the newspaper, the circulation quickly picked up and the paper went on to become the largest selling English-language daily in the Sultanate of Oman by mid-2010[1].

[citation needed] In a scathing critique, Eliott Beer posted on AdNation Middle East's website, "Apparently no-one's told the guys in Oman about the demise of traditional print media (it's dead, you know) - some publishers only gone and started up another newspaper.

"[5] However, parent company Apex Media says that newspaper circulations are increasing in emerging markets and since the penetration of broadband in Oman is still only about 12% [6] of the total population, it does not see any threat to its print business.

But it was even bigger news that the English-language Muscat Daily declared "Black Sunday in Sohar" on its front page and carried a half-page photograph showing smoke filling the sky above a roundabout seized by protesters.

"[13] (Translation: According to data compiled by Muscat Daily, the new measures will benefit about 130,000 people, or about 73% of those working in the private sector.)