Opened on December 15, 2006, it is located inside Palazzo Santa Margherita, in Modena, Italy.

The Collectible cards museum was born for the collector's will and passion by Giuseppe Panini, the founder of the Panini Group and the creator of the renewal of the collectible cards in the modern sense, who wanted to support his product through a small print story gathering, since the beginning of his business, hundreds of thousands of small prints from all over the world, similar to the figurine for technique or function.

In 1992 Giuseppe Panini decided, in agreement with the company and the Municipality of Modena, to donate the collection, which has become one of the most important in the world[citation needed] in its city, the world's capital of the collectible cards, a museum that could document its origins and development to the most modern production techniques.

Over the years to follow, the museum's activities focused on the cataloging of the collection, consisting of about 500,000 cards, on its expansion and its dissemination through publications and thematic exhibitions.

In addition to the real cards that represent the main part of the collection, Giuseppe Panini wanted to represent the whole world of small color prints: English cigarettes cards, cigar cords, boxes matches, menus and hotel labels, candy papers, barber calendar, and 80,000 stamp stamps.