The Museum of Conceptual Art (MOCA) was founded in 1970 by artist Tom Marioni, who describe conceptual art as a "social artwork".
[1][2] The museum moved into its second location on January 3, 1973 at 75 Third Street above Breen’s Bar in San Francisco, California.
[6] It was a common place to view performance art, and in 1973 during the peak attendance, artists Joseph Beuys, Chris Burden, and Dan Graham performed at MOCA.
[2] Marioni continued his weekly beer drinking salon with friends, even after the museum closed.
[7] Many of the participants of MOCA were male which was unusual for the time period and the location, the exception to this being artists Barbara Smith and Linda Montano.