It was founded by Jean-Luc Biaulet and Loïc Picaud,[1] the last of whom is the site's editor-in-chief and has authored books on David Bowie, Serge Gainsbourg, Paul McCartney and Red Hot Chili Peppers.

[3] The site included artists' biographies, features on various musical genres, and album reviews.

[1] Among the contributors and reviewers were music critic Christian Larrède,[4] who has written for the cultural magazine Les Inrockuptibles;[5] Stan Cuesta, a musician and journalist specialising in rock and folk,[6] who has also contributed to Mojo, Rolling Stone and Rock & Folk;[7] and Guillaume Belhomme,[8] a jazz musician and author.

The initiative was supported by France's Institut pour le Financement du Cinéma et des Industries Culturelles.

[12] As of May that year, the company's customers included Deezer, Fnac, Amazon, Radio France, Lagardère and Universal.