Due to shrinking interest in music television because of the growth of online platforms, MusiquePlus increasingly focused on non-music programming targeting a young adult audience, such as comedy, films, and reality shows.

After the CRTC abolished genre protection rules in 2015, V Media Group announced in February 2019 that it planned to relaunch MusiquePlus as a general entertainment channel targeting women.

This channel was officially relaunched, licensed from the French women's magazine Elle, on August 26, 2019 while MuchMusic was renamed to Much in 2013 and adopted its current format, eventually removing music programming completely in 2020, and changing its demographic to men.

Launching on September 2, 1986, MusiquePlus originated with an eight-hour schedule, sharing channel space with TVJQ (a predecessor of VRAK.TV); it consisted of music videos and interviews and performances that were taped from a studio on Boulevard St. Laurent in Montreal.

[10] In February 2019, V Media Group announced that MusiquePlus would be replaced later in the year by a network featuring scripted programming catered towards a female audience.

[11] In May 2019, it was announced that the channel would launch on August 26 as Elle Fictions and that it would feature series and films targeting "active" young adult women.

[12][13] In October 2024, Canada Post announced commemorative postage stamps honouring MuchMusic and MusiquePlus, depicting their respective headquarters.