[2] It also receives funding from various industry sponsors including Western Horseman magazine, Dodge, Purina, and many others.

The Wild Horse and Burro Program was created in 1971 by the Bureau of Land Management, part of the United States Department of the Interior.

The Foundation arranged for 100 horse trainers to spend 100 days training 100 mustangs fresh from the wild.

During the event, the trainers competed for prizes to demonstrate how domesticated their horses were and how ready for real-world use.

Talented trainers from around the country compete to train newly acquired mustangs from the Bureau of Land Management in 100 days and showcase their skills in arena competitions.

Not only this, the publicity generated by the competition helps spark interest in other mustangs that the BLM brings to these events.