The Mustang Ranch is a brothel in Storey County, Nevada, about 20 miles (32 km) east of Reno.

Mustang Ranch opened to the public in 1971 and was America's largest brothel with 166 acres (67 ha),[1] and the most profitable.

[2] The Mustang Ranch was forfeited to the federal government in 1999 following Conforte's convictions for tax fraud, racketeering and other crimes.

Clothing and salon services were provided by vendors who traveled from as far away as San Francisco and by non-courtesan employees who lived in Sparks, Nevada.

[4] The brothel started out as a set of four double-wide trailers, run by Richard Bennett and initially called Mustang Bridge Ranch.

Joe Conforte was featured in Look, June 29, 1971, the article titled "Legal Prostitution Spreads in Nevada'" by Gerald Astor, Look Senior Editor.

In December 2006, a federal judge ruled that Gilman was the "exclusive owner of the Mustang Ranch trademark" giving him the rights to use the name and branding.

[7] In late March 2007, the final remaining building, the Annex II which had been bought for $8,600 by Dennis Hof, was burned down in a fire department training exercise.

[8] A Reno Gazette-Journal report[9] cited plans for the restoration of natural conditions to the section of the Truckee River flowing through the land, following the completion of a similar restoration[10] five miles downstream on McCarran Ranch land owned by The Nature Conservancy.

[11][12] The 1973 motion picture Charley Varrick contained a scene filmed at Mustang Ranch, with a cameo by Joe Conforte.

In 1975, he authored The Girls of Nevada, with a subtitle on the dust jacket, Featuring Joe Conforte, Overseer of the Mustang Ranch.

[14] The first episode of the second series of Stacey Dooley Sleeps Over USA, titled "The Brothel", was set in the Mustang Ranch.