It was a wholly owned subsidiary of regional media group Archant and was one of 19 initial local TV stations awarded licences by UK broadcasting regulator Ofcom.

It offered a catch-up service on the Mustard TV website, and by the end of the year had extended its reach by transmitting on Virgin Media cable too.

The station received some controversy in its earlier years with widespread press attention in March 2015 after accidentally broadcasting an exchange between presenters Helen McDermott and Darren Eadie where an obscene word was used.

[5] In July 2015 it experienced technical difficulties in attempting a live broadcast of a pre-season Norwich City friendly football match against West Ham.

Mustard TV broadcast a wide range of local programming including news, current affairs, entertainment, culture, sports, property and cookery.