Miguel Bomar was hired as news director for MSN/MCH, which aired 16 newscasts every day at :45 minutes past the hour between 7:45 a.m. and 11:45 p.m. eastern time.

"[2] From the start, advertiser support was lacking for MSN/MCH: it wasn't until August that the network signed its first sponsor, when Sterling Drug bought 15 commercials on an alternate-week basis for Bayer Aspirin.

One problem was a lack of commonality among the then-eleven million Americans who spoke Spanish.

Instead of one audience united by an ethnic background, Mutual found three distinctly different groups of Spanish-speaking Americans: those of Puerto Rican descent on the east coast; Cuban-Americans in the southeast; and those of Mexican descent in the southwest and on the west coast.

And with each group using a different dialect, the network's newscasts were unintelligible to a large portion of the audience.