[2] This led the Girls' Schools Association to develop the MyDaughter brand as a source of online advice for parents.
The Girls' Schools Association was approached by the Friday Project, an imprint of Harper Collins who were to publish "Your Daughter", a book of the site, in January 2011.
[4] MyDaughter.co.uk contained articles and responses to questions on education choices, realising girls' full academic potential, dealing with eating disorders and signs of bullying, development stages, family relationships, sexual relationships,[5] social pressures and addictions, social networking sites and internet safety and communicating with teenage girls.
Registered site users could post a question to be answered by a panel of experts.
The site featured notable alumnae[citation needed] from GSA schools including Claudia Winkleman, Claire Young and Miranda Krestovnikoff.