These features include the ability to enter data about food consumed, either manually or by scanning bar codes[1] and Meal Scan, a computer vision technology developed by Passio Inc., that allows users to log meals by pointing their cameras at ingredients and recipes.

[3] MyFitnessPal can be used to accurately track the macronutrient content of all foods as well as the user's total carbohydrate, fat and protein intake.

[6][7] On February 4, 2015, MyFitnessPal was acquired by athletic apparel maker, Under Armour, in a deal worth $475 million.

[11] On October 30, 2020, Under Armour announced that MyFitnessPal would be sold to the private equity firm Francisco Partners for $345 million and that it was shutting down Endomondo.

Through this partnership, users were introduced to new healthy recipe ideas, food and health-related articles and other content.