MyMusic is an American web transmedia mockumentary sitcom created by the Fine Brothers that premiered on April 15, 2012, on the MyMusicShow YouTube channel.

[2] It documented the antics of MyMusic, a transmedia production company where, rather than referring to each other by name, the staff go by the varying music genres with which they associate.

CEO and founder Indie heads the team, which consists of people following extremely different–and frequently conflicting–tastes and attitudes.

[6] Series overview: In an interview with New Media Rockstars, Benny Fine stated that MyMusic "was developed first as a television property" and then adapted for the internet.

[20] The series blurred the lines of its fiction and reality, as its characters interacted with viewers, responding to their comments and voicemails in real time.

"[28] One manner in which this was accomplished was through the launching of MyMusicShow.tv, a website which published satirical music news blogs written by the series' characters.

[10] The transmedia aspect was able to influence viewers of the series to donate to an Indiegogo project aiming to fund music education.

The Mosh, one of the aforementioned weekly shows, features the characters of the main series answering questions they receive on their social media accounts.

[1][2] Emily Eifler of KQED wrote positively on the series, stating "MyMusic is genuinely hilarious when it focuses on subtle character humor.

It has a self-conscious, of-the-moment quality that will surely date quickly in the high-speed evolution of online content, but that's part of its charm.

"[20] Michael Andersen of Wired commented: The writing and acting rarely strays from its purposefully Vaudevillian excesses, but the characters begin to find themselves, and move beyond their names.

[4]Andersen added, "MyMusic was consciously designed with younger audiences in mind, loading every episode with a healthy dose of sight gags, catchphrases, and risqué punchlines.