React Media

[6] In 2020, the company became embroiled in allegations by both current and former employees of systemic and casual racism in the workplace, as well as the way in which they presented their content.

Despite winning young filmmaker awards, they soon concluded this method would not be the best path and decided their future was on the internet, which they viewed at the time as the new film festival.

[citation needed] The Fine brothers made YouTube their full time jobs in July 2010.

"[9] The duo ran Maker Studios throughout 2009 and were responsible for the early success and planning for what became known as multi-channel networks (MCNs).

[20][21][22] The company's channels are under the YouTube partner program, allowing them to earn money from ad revenues on their videos.

[24] In December 2013, the duo left Revision3 to sign with Fullscreen though remained vocal about YouTube multi-channel networks, devoting a segment in their update vlog series, Fine Time, discussing how to navigate them.

[9] Websites of The Wall Street Journal,[21][22][28] Time magazine,[20][29] Variety,[30] and MSNBC have featured FBE works.

[31][32][33] Marc Hustvedt joined FBE as CEO in July 2018, coming from the New York-based digital brand Above Average.

Prior to Above Average, Hustvedt was co-founder and CEO of Supergravity Pictures, a digital-first entertainment studio and distributor that was later acquired by Gunpowder & Sky.

[38] Eko and FBE teamed up on the production of Epic Night, a four-episode branching-narrative series about a college-party adventure.

[62] FBE is the creator of MyMusic, a sitcom show funded by YouTube's $100 million original channel initiative.

The ability to create new storytelling elements and new ways to entertain audiences is what is so motivating about being a creator at this time.

Another character on the show, Metal (portrayed by Jarrett Sleeper), is based on the brothers' teenage years.

[71] It stars Mircea Monroe, Mark Sullivan, Debby Ryan, Preston Jones, Alex Désert, Todrick Hall, Missi Pyle and Ace Young.

[73] On December 3, 2017, creator Benny Fine confirmed on his Twitter account the series would not return for a second season.

[74] FBE had a popular series where they spoil a variety of topics[28] ranging from books to films to video games.

FBE also uploaded a video containing spoilers of the first seven Harry Potter films in roughly seven minutes on July 13, 2011.

[77] Other TV shows that have had spoiler videos made about them include Game of Thrones, Breaking Bad, The Walking Dead and Orange Is the New Black.

[84] The announcement was met with a backlash from some of their viewers and fellow YouTube content creators, many of whom believed FBE was attempting to prohibit the creation of reaction videos by people unaffiliated with their channel.

[89] The backlash led to a dramatic drop in subscribers,[90] with upwards of 675,000[d] accounts collectively unsubscribing from the React and FBE channels in protest as of February 22, 2016.

[95] In June 2020, former employees spoke out about their experiences working at FBE, which included allegations of racism and sexism by the company.

Photograph of Rafi and Benny fine sitting at a table
Rafi (left) and Benny Fine (right) at VidCon 2014
See caption
Hip Hop (Nerdcore), a character of MyMusic