[2] The music video of the first track publicly premiered on the Snidanok z 1+1 TV show on 14 April,[3] and received positive feedback from the critics.

[4][5] During an online conference with fans hosted by a Ukrainian website, Ruslana revealed her sources of inspiration for the songwriting of the album.

[6] The album's credits includes the names of American top musicians such as Rusty Allen, Victor Little, Oscar Seaton, Brian Coller as well as Stefan Örn from Sweden who won the Eurovision Song Contest 2011 as a songwriter.

The song was written by Ruslana, Vlad Debriansky and Oleksandr Ksenofontov (Ukrainian lyrics) and was recorded in San Francisco and Kyiv.

[9] The song Давай Грай (Davaj Graj, Come on, play) is dedicated to the European Football Championship UEFA EURO 2012.

Before the show Ruslana made a special rehearsal for the stadium audience teaching the movements to be performed during her song.

The video clip produced and directed by Ruslana herself visualizes the battle between boys and girls who in the end fraternize.

[11] In the video clip for the fifth single from the album, Це – Ей-форі-Я (Tse – Ey-fori-Ya, This is Euphoria) Ruslana criticizes the current juridical system of Ukraine.

At the press conference in December 2012 launching her campaign Не мовчи (Don't keep silent) the singer was led in handcuffs by two hooded military guards.

The heroine Ruslana in ragged clothes is violently beaten by prison guards, but manages to free herself and the other inmates, just to find the outside world in ruins.