American toy company Hasbro launched the third incarnation of My Little Pony toyline and media franchise in 2003.

In 2008, the number of characters were reduced to seven: Pinkie Pie, Scootaloo, Toola-Roola, Rainbow Dash, Sweetie Belle, Cheerilee and Starsong; thus collectors referring the revamp as "Core 7".

The following year in 2009, in a move referred by collectors as "Generation 3.5", Hasbro redesigned the characters to resemble Ponyville figurines.

[citation needed] Recognizing the older fans of its line, Hasbro has released special collector ponies noticeably different from the regular "G3".

[citation needed] My Little Pony Live: The World's Biggest Tea Party is a 90-minute musical produced by Hasbro and VEE Corporation,[4] first announced on June 19, 2006, and stars Pinkie Pie, Minty, Sweetberry, Sew-and-so, Rarity, Rainbow Dash, Spike, Thistle Whistle, Zipzee, Tra La La, Tiddlywink and Wysteria.

My Little Pony Crystal Princess: The Runaway Rainbow is an adventure/puzzle video game developed by Webfoot Technologies and published by THQ under license from Hasbro.

[citation needed] My Little Pony: Pinkie Pie's Party is an adventure/puzzle video game developed by Webfoot Technologies and published by THQ under license from Hasbro.

Similar to "Crystal Princess: The Runaway Rainbow", the game also features puzzles and mini-games utilizing the Nintendo DS's capabilities.

There is a 3-foot (0.91 m) plush-pony line which was first available for sale in Australia; the characters include Rainbow Dash, Minty, Sweetberry, and the special Kimono, which was used as a prize by Red Rooster restaurants and Target.