Funded by the private equity house and turnaround specialists Greybull Capital, My Local was formed in 2015 to acquire Morrisons struggling chain of M Local convenience shops with a view to bringing the shops into profitability.

Items would be stocked from nearby Morrisons superstores and shoppers would also be able to order foods in, including fresh meat and fish.

[8] Around 70 shops were opened by the end of 2013, which was boosted by the purchase of seven Jessops and 49 Blockbuster premises from administrators.

Nisa would supply the new chain, in a five-year, £1 billion deal, and the shops were re-branded as My Local at the same time.

In March 2016, it emerged that My Local was in talks with The Co-operative Group about a potential asset swap.

[citation needed] Morrisons announced it would look to redeploy all of its former employees affected by the collapse of My Local in its shops.