It is about a schoolgirl named Lula who gets her own Genie, called Brian, after she accidentally releases him from a tin of marzipan.
The first thing Lula wishes for is a huge cake; she then asks for her pet dog Clive to have the power of speech.
The Genie - who looks like a small, floating, furry mammal in a purple robe and fez - is so grateful to Lula for setting him free that he grants her unlimited wishes.
My Own Genie became an overnight success with readers of The Dandy and by issue # 3342 (17 December 2005) the characters graced the front cover for the first time.
Despite the huge success of the strip (it regularly topped readers' polls), Jamie Smart decided to rest My Own Genie in order to concentrate on new characters (specifically, a Dandy revival of his older strip Space Raoul).