[4][5] Service’s release from beta was announced by CEO of Mail.ru Dmitry Grishin via personal messages to the users of the social networking site.

[6] In 2007, the social networking site introduced mobile version,[7] in 2008 instant messaging and music playback was presented.

[8] In 2010 My World released microblogs and in 2011 the social networking site added a "like" button and commenting functionality for other user’s news.

The social networking site revised three main content columns: music, video and games.

[18] Moreover, the social networking site launched theme channels that unified archived series or music videos.

Statistics of that same year showed that around 40% of social networking service users play video games.

[20] If social network site teams consider a game promising, developers can count for ad support.

For example, antivirus developer Agnitum used a social networking app for managing subscriptions to its SaaS-service for PC.