After signing a recording contract in light of his growing popularity on YouTube, Bieber worked with various collaborators, including his mentor Usher and producers Tricky Stewart, D'Mile, and MIDI Mafia.

The EP's music incorporates pop and dance-pop styles with R&B influences,[1][2] and lyrically discusses teen romance and coming of age situations.

As his popularity on the website grew, he was discovered by his eventual manager Scooter Braun, who flew Bieber to Atlanta, Georgia to consult with recording artist Usher.

In April 2009, after recording his debut single "One Time", Usher described Bieber as a "young phenomenon" and "definitely a priority for me and Island Def Jam.

[2] Bieber looked to address a variety of lyrical themes, which he described as "songs that teens can relate to" and "just stuff that happens in everyday life".

[citation needed] The ballad "Down to Earth" was inspired by the separation of Bieber's parents, and was written to reassure fans in a similar situation "that it wasn't because of something they did".

[citation needed] It was noted for experimenting with New jack swing elements that were prominent in Michael Jackson's eighth studio album Dangerous,[7] and was also described as a "P.Y.T.

[7] My World closes with "Love Me", which samples The Cardigans' "Lovefool" and was described by MTV News as a "widescreen club track that is full of bubbly synths and Bieber's now-signature croon".

[17][18] The track peaked at number seventeen on the US Billboard Hot 100,[19] and was later certified platinum by the Recording Industry Association of America (RIAA) for sales exceeding one million copies.

[22] It attained moderate success in other European territories, peaking within the top thirty in singles charts in Austria, Belgium, and Germany.

[27] Its accompanying music video was released on 30 November 2009, and depicts Bieber searching for his crush, who had left her scarf at the local laundromat.

[29][30] In September, he appeared as a presenter during the 2009 MTV Video Music Awards,[31] and performed "One Time" at the network's mtvU VMA Tour.

[41] A performance as the Roosevelt Fields Mall in Long Island, New York was scheduled, but was cancelled after it was deemed an unsafe environment due to the exceptionally large crowd of 3,000 people.

[44] In December, Bieber traveled to Foxborough, Massachusetts and was featured as a guest performer for two dates of Taylor Swift's Fearless Tour.

[48] Andy Kellman from Allmusic complimented the material as being "the kind of age-appropriate content that would fill out a release from a younger Chris Brown or a junior version of Ne-Yo", adding that his charisma made up for lacking lyrical depth.

[49] Writing for Billboard, a reviewer opined that the strength of the material opened the possibility of Bieber "racking up more hits in the next decade to come".

[50] Mikael Wood of Entertainment Weekly commended "Love Me" as a "killer electro-glam groove" and expressed a desire to see Bieber's "swagger" advance with age.

[2] The New York Times's Jon Caramanica provided a favorable review, describing "One Less Lonely Girl" as an "uncomplicatedly beautiful and earnest" track.

[9] Writing for The Boston Globe, Marc Hirsch provided a mixed review, commenting that Bieber was "indistinguishable" from the popular mainstream artists, but noted "Down to Earth" as an "essential" track from the record.

[67] Music critics appreciated Bieber's increasingly maturing vocals,[68] but felt that the set lacked fully acoustic material, making its title misleading.

[70] Music critics reinforced previous compliments of the individual albums,[71] but questioned if his modestly sized catalog warranted the need for a reissue.